Advanced Marketing Management Training

Advanced Marketing Management

Enhancing digital capabilities to drive your marketing strategy

As digital marketing becomes the new normal and best practices evolve at an unprecedented pace, today’s organizations must work tirelessly to stay on the leading edge. Marketing executives must continually evaluate new opportunities, identify priorities, and communicate their vision and results across the organization.

In forward-looking marketing-driven companies, rising mid-career executives face the greatest challenge: leading a younger generation of digital natives while reporting to a well-informed C-suite with high expectations for marketing management.

the program builds participants’ understanding of the fast-evolving marketing environment and digital capabilities. Upon completing this program, you will be equipped to translate high-level aspirations into tangible marketing initiatives — and lead those initiatives successfully.

Why You Should Attend This Course:

Radical changes in the marketplace pose great challenges to businesses ‘ performance. With product-markets maturing in the competitive landscape, customers’ expectations for superior value from the goods and services escalating, and technological changes in the macro-environment, what was once effective marketing strategies were no longer as successful as in the past. To strengthen the firm’s position and growth, businesses center their marketing activities on the primary goal of satisfying customer needs in a competitive marketing environment and compete with effective marketing strategies to seize market opportunities to increase shareholder value.

This course aims to extend participants’ marketing skills and knowledge in using tools, strategies, and best practices to formulate growth-oriented marketing strategies. It will cover a practical framework for driving marketing strategy through an understanding of the organization’s position and a systematic set of techniques to identify and realize market potential.

** Prior to attending this course, participants who are new to marketing should preferably have completed Effective Marketing Strategies

Learning Outcomes:

Adopt a marketing framework for winning customers and achieving marketing objectives
Develop market analysis skills to capture market opportunities
Be more effective and efficient in marketing decisions and marketing strategies

Course Outline:

Develop a framework to drive marketing strategy that aligns with corporate objectives
Re-assess firm’s businesses, customer segments, partners, and competitors when formulating marketing strategies
Decide competitive positioning, marketing objectives, market segments, and competitive strategies to pursue
Re-thinking marketing strategies beyond marketing mix strategies to protect market position
Evaluate competitive strategy options that differentiate you from your competitors
Develop different market targeting strategies for different opportunities to capture larger market shares
Decide market entry strategies from a pioneer or a follower’s perspective
Formulate marketing strategies from the pioneer and follower’s position
Determine growth-market strategies options for the market leader and its challengers
Determine growth-market strategies options for the mature and declining markets
Develop relevant marketing strategies – co-creation and customer to serve new economy markets
Checklist on measuring and delivering marketing performance

Target Audience: Marketing Professionals across all levels of management and senior management of business owners

Methodology: This is a practical, interactive, and simulated workshop including skill-building activities, case studies, group discussions, presentations, and peer/facilitator assessments.

Who Will Benefit?

Marketing Professionals across all levels of management and senior management of business owners.

Details:

Start on Thursday 2020/10/15
For 5 days
At 09:00 pm
Costs 50 $
On Zoom App.
Payment & Enroll method: send via ZainCash to +9647802681410 or your details ( Name, Phone number, Address ) to
mrassoul@serenityhillhomes.org and our sales rep will come to you.